DIRECT

Living in a home with a gun increases significantly the odds of death for the whole family: anyone can become a target.

To aware people about those risks, Sou da Paz, one of the most renowned NGO's against violence in Brazil, performed a promotional action at shooting ranges surprising the shooters at the end.

︎︎︎ Artplan/SP
︎︎︎ CW: Rodrigo Sanches
︎︎︎ AD: Guilherme Grotti, Diogo Barbosa
︎︎︎ CD: Rodrigo Moraes
︎︎︎ VP: Roberto Vilhena