MEDIA

Most brazilians think that Salvation Army only accepts clothes. To tell that they can also donate other objects in good condition, we changed the shape of donation boxes into the shape of other objects such as electronics, toys, furniture and household items.

With very low budget, we impacted thousands of people and spoke to the most important target at all: those who were already willing to help. The campaign increased the number of phone calls, donations of all sort of items and, look at that, clothes as well.

︎︎︎ Artplan/SP
︎︎︎ CW: Rodrigo Sanches
︎︎︎ AD: Guilherme Grotti
︎︎︎ CD: Rodrigo Moraes
︎︎︎ VP: Roberto Vilhena